Ben Greenfield | Employer to Client from 2022-2025
The Challenge
As one of the leading voices in health optimization, Ben Greenfield Life had built a large audience, but maintaining engagement across years of consistent publishing had become increasingly challenging. Social engagement had steadily declined throughout 2023, and the team needed a campaign that could educate the audience around a rapidly emerging topic while supporting a major affiliate partnership without sacrificing trust or educational value.
The Goals
✓ Reignite audience engagement through timely, education-first content
✓ Develop a focused campaign strategy that aligned social content with a high-impact affiliate partnership
✓ Translate complex peptide science into approachable content that inspired both trust and action
What We Did
Heather, our founder, led the social media campaign strategy surrounding the peptide education initiative, developing content briefs, refining messaging, narrowing calls-to-action, and creating a cohesive campaign that connected educational content with broader business objectives.
Rather than treating each post as an isolated asset, she approached the campaign as a coordinated launch. Messaging was intentionally sequenced, stories were leveraged to reinforce key concepts and featured in highlights for continued discoverability, and performance was closely monitored throughout the campaign to identify opportunities for optimization.
The result was a campaign that educated the audience, strengthened engagement, and supported one of the brand's most successful affiliate promotions.
Strategizing
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Content Capturing
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Editing
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Copy Writing
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Scheduling
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Strategizing ✳︎ Content Capturing ✳︎ Editing ✳︎ Copy Writing ✳︎ Scheduling ✳︎
Approximately $20,000 in affiliate revenue was generated through peptide partnerships during the campaign period (December 19-27, 2023).
Approximately $35,000 in partner sales occurred with Limitless Life Nootropics (now Limitless Biotech).
Results
Our Favorite Win
The most meaningful outcome wasn't simply the revenue generated; it was reversing a long-term trend.
Quarter after quarter, engagement had steadily declined despite consistent publishing. Instead of accepting that as inevitable, Heather and the partnerships team rethought the campaign from the ground up. They narrowed the messaging, clarified calls-to-action, organized content around a focused educational theme, and treated the launch as a connected narrative rather than a collection of posts.
Within days of launching the peptide campaign, engagement rebounded significantly, demonstrating that the issue wasn't audience fatigue; it was strategy.
That lesson has shaped how we approach campaign development today: when every piece of content serves a larger story, audiences are far more likely to pay attention and take action.
“The campaign definitely popped off: Our next payout from Limitless is ~$5.2k, and we earn 15% of their total sales, meaning they must have done somewhere around ~$35k in sales!
— Caitlin Welch, Former Director of Partnerships